Over the past two years as Digital Art Director at Sun Bum, the focus has been on building upon the brand’s well-established sunny universe across digital campaigns, social content, and brand storytelling. Working alongside a talented in-house creative team and a trusted cast of collaborators—photographers, filmmakers, stylists, and artists—each project aims to capture the easygoing spirit the brand is known for. The result is a collection of sun-soaked imagery and motion work, with no shortage of yellow, brown, and beach-day energy.